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Content Strategist Writer

Layer3 b2b senior
Description

Layer3 is empowering the next generation of users as the best place to learn, explore, and succeed in web3. We help crypto-curious users take custody of their assets and learn essential skills for a decentralized future through our guided crypto and web3 courses.

You'll be joining one of the fastest growing companies in web3 with a reach like no other (270k+ on Twitter, 25k+ via our Newsletter, and 100k+ in Discord). You'll have the freedom to experiment and iterate in a collaborative team that values new ideas and unorthodox thinking.

We're always thinking of how to take web3 content to the next level, and we're hoping you'll bring us there.

Responsibilities

  • Responsible for end-to-end content creation across a wide range of marketing deliverables, including short-form content, long-form thought leadership, B2B and SEO content, and social media copy
  • Staying up-to-date on the latest web3/crypto product trends and technological developments and incorporating them into your writing on a daily basis
  • Brainstorming and ideation with our talented Content and Editorial Team to produce high-quality in-platform content
  • Writing and reviewing work to produce effective and compelling in-platform content copy
  • Collaborating with Product Marketing, Growth, Product and Design throughout the broader organization to support and facilitate Content Strategy and Editorial Processes
  • Collecting data-based insights for broader content strategy and A/B testing content to optimize for user conversions

Nice to have:

  • Prior social media management experience or experience in scaling SEO content
  • Prior editorial experience
  • An interest in general content production and expanding to new content channels (e.g. video)
  • Any experience with social tools (e.g. Sprout Social, Twitter Analytics, Amplitude or other attribution tools)

Requirements

  • 2-3 years of experience in copywriting/content writing
  • Proven interest or experience in web3 and crypto
  • Comfortable with conveying technical concepts to a broad audience
  • Excellent creative writing ability (concise and impactful copy)
  • Strong ability to multitask, work quickly under tight deadlines, and adapt to organizational changes
  • Excellent communication and storytelling skills
  • BA or above in Marketing, English, Journalism, Communications, Marketing, or related field
  • Based in the US or UK
  • English as your native language


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How to apply
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